Every digital marketer should know in detail about first-party data. Many mistake it for only the known information about the customers. But there is more to that. In the privacy-driven world, only a Customer Data Platform can collect the data in compliance with GDPR, CCPA and other data privacy regulations & norms.
Every digital marketer should know in detail about first-party data. Many mistake it for only the known information about the customers. But there is more to that. In the privacy-driven world, only a [Customer Data Platform](https://www.customerlabs.com/blog/what-is-a-customer-data-platform/) can collect the data in compliance with GDPR, [CCPA](https://www.customerlabs.com/blog/ccpa-cpra-unraveling-the-mystery-in-2023/) and other data privacy regulations & norms.
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Every digital marketer should know in detail about first-party data. Many mistake it for only the known information about the customers. But there is more to that. In the privacy-driven world, only a Customer Data Platform can collect the data in compliance with GDPR, CCPA and other data privacy regulations & norms.